[Podcast Episode #15] The Real Reason You’re Not Rich
Ever wonder why some businesses thrive while others struggle despite having great products? The answer might surprise you: it’s all about sales. In this episode we explore why sales is the most critical skill for business success and wealth creation, revealing why even legendary figures like Martin Luther King were masterful salespeople.
[Podcast Episode #14] Ready to Be Ruthless? Act Like a Renaissance Ruler
Ruthless leadership isn’t about cruelty—it’s about decisiveness, stability, and the courage to make necessary choices that others avoid. Drawing from Machiavellian principles and Renaissance ruler strategies, Philip and Cris explore when and how business leaders must make “bloody decisions” to create thriving organizations.
[Podcast Episode #13] The Hardest Truth About Money Nobody Wants to Hear
Could your frugality be sabotaging your success? In this thought-provoking episode, the Medici brothers challenge conventional wisdom with what they call “the hardest truth about money nobody wants to hear” – you must spend money to make money, and you must do it before you think you can afford it.
[Podcast Episode #12] Forget Hustle — THIS Is How You 10X With Half the Effort
Tired of hustling harder with minimal returns? The key isn’t working more—it’s identifying force multipliers who can take your game to a whole new level. Listen to our latest episode on how to 10X your business with half the effort.
[Podcast Episode #11] The Silent Business Multiplier You’re Probably Ignoring
The success of your business depends far less on your products than on the people who represent them. In this episode, Cris and Philip explore why developing your team is the silent multiplier that transforms good companies into great ones.
[Podcast Episode #10] Who Do You Ask For 1 Million? – The Power of Proximity: How Strategic Relationships Define Success
What would you do if you needed a million dollars tomorrow? For most entrepreneurs, this scenario represents a nightmare. For Cris Auditore, it was simply a matter of making one phone call to a trusted friend who wired the money within 24 hours—with no contract.
Medici Conference 2025 Highlights
Step into the magic of the 2025 Medici Conference with this short video. For three amazing days in Mallorca, we brought together business owners, creatives, and legacy builders from around the world.
Announcing the Launch of the Self-Managing Business Program
Most entrepreneurs start a business for freedom—then end up working longer hours than ever. At the 2025 Medici Conference, we launched a bold new program inspired by Cosimo de Medici’s genius: building businesses that manage themselves. This blog breaks down how you can step out of the daily grind, become the architect of your business, and access free tools to make it happen. Ready to stop working in your business and start building one that runs without you?
[Podcast Episode #9] The Problem of Marriage: The Tightrope Walk of Business Owners
Marriage presents a unique challenge for business owners who must balance professional success with personal fulfillment. The Medici brothers share honest insights from their combined decades of marriage experience while discussing practical approaches to strengthen this crucial relationship.
[Podcast Episode #8] Talk Isn’t Cheap: How Conversations Shape Empires
Meaningful conversations don’t just happen—they’re deliberately created through intention, location, and the right people. Drawing from personal experience, we explore how pivotal dialogues shaped our entrepreneurial journeys and life trajectories.