[Podcast Episode #4] How to Expand Your Influence Like One of the Most Powerful Families in History

In this episode of Get Your House in Order, we talk about influence—how it shapes our lives, businesses, and even politics. At its core, leadership is all about influence. Dr. Philip Zimmerman shares how he first experienced leadership at 17 and how understanding ethical influence changed everything. 

We dive into history, looking at Cosimo de’ Medici. He blended business and politics in Renaissance Florence, using his influence to better the city, not just himself. Cris and Philip point out that many entrepreneurs today avoid politics, often out of fear. But stepping back creates a power vacuum, allowing the wrong people to take control.

A key lesson in this episode is making “bloody decisions”—tough choices about what to keep and what to let go. This applies to projects, partnerships, and even employees. Reflection is key. Keeping a journal can help identify frustrations and obstacles, making it easier to take decisive action.

Ethical influence in business matters more than ever. Consumers expect companies to act responsibly. Making ethical decisions builds trust and strengthens influence. The same applies to handling employees, including the tough conversations around letting people go.

By the end of the episode, Cris and Philip remind us that true influence isn’t just about money or status. It’s about relationships and the impact we make. They challenge listeners to use their skills and passions to create real change, both locally and beyond. They share examples of schools and initiatives that grew from this mindset, reinforcing a key message: as business leaders, we have a duty to use our influence to build a better world.