Feed the Need: Nurturing Customer Desires for Business Success

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In this video Cris emphasizes the importance of prioritizing customers’ needs over products or services. He advocates adapting to customer demands and understanding event organizers’ intentions to tailor offerings accordingly. He shares a personal example of adjusting a presentation to suit a diverse audience. The key message is to focus on fulfilling customer needs and remaining flexible and relevant to ensure long-term success.


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Principles of success based on the life of Cosimo de’ Medici by Cris Auditore Zimmermann