Investing in Success: The 'Pay Your Way' Approach

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In this video Cris emphasizes the critical role of money in business success. He stresses the importance of following financial principles and being willing to invest strategically to achieve desired results. Cris shares a personal example involving his grandfather, who demonstrates the value of investing in relationships by taking the family out for dinners and covering the bill. Cris highlights that business owners should similarly be willing to invest in their businesses to ensure successful development.


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Principles of success based on the life of Cosimo de’ Medici by Cris Auditore Zimmermann