Sales leadership

In this video Cris emphasizes the critical importance of mastering the art of selling for business owners and leaders. He addresses the misconception that some people devalue sales roles and argues that it’s the responsibility of business leaders, including CEOs, to excel in selling. The key message is that a business exists solely through sales, regardless of other strengths such as product quality or administration. Responsibility for sales cannot be delegated, and consistent sales efforts are necessary for business success. Ultimately, without effective sales and cash flow, a business cannot thrive.